Fundamentals of Illustration
AVA Publishing | 176 Pages | 2006 | ISBN:2940373337 | PDF | 49 MB

Creating great illustration work requires specialist skills and knowledge, and in addition to practical applications, this book teaches a comprehension of basic communication theory and creative strategies. It guides in understanding design, print and production processes as well as software application. By recognizing illustration as a freelance profession Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively.

About the Author

Lawrence Zeegen is an illustrator, educator, and writer. As Academic Programme Leader for Communication and Media Arts at the University of Brighton he leads courses in Graphic Design and Illustration. Zeegen has lectured and given papers nationally and internationally and has chaired conferences about contemporary illustration at Liverpool John Moores University and the Royal College of Art.

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